In the wave of the global tourism industry upgrading to "quality and experience", high-end resorts and boutique hotels are no longer just accommodation spaces, but have become core carriers that carry regional culture and convey the aesthetics of life. As the soul element of space interiors, furniture’s design, texture and degree of customization directly determine the hotel’s brand tone and customer experience. Against this background, Dongguan Jindong Furniture Plastic Decoration Co., Ltd. (hereinafter referred to as "Jindong Furniture"), which has been deeply involved in the field of high-end wooden furniture for 12 years, officially launched customized wooden furniture solutions for global high-end resorts and boutique hotels, using natural materials, cultural empowerment and full-chain services to create exclusive aesthetic symbols for hotel spaces.
"Today's high-end customers' demand for hotels has shifted from 'comfortable living' to 'emotional resonance,' and the warm texture and natural flavor of wooden furniture can just build a communication bridge between space and people." Ms. Li, director of the foreign trade division of Jindong Home Furnishings, said at the new product launch conference. According to the "2025 Global Hotel Furniture Consumption Report", more than 78% of high-end resorts will give priority to wooden furniture when decorating, and the proportion of customized products increased by 32% compared with last year. Behind this trend is the hotel industry's urgent need for "differentiated competition" - standardized furniture can no longer meet its demand for creating a unique brand image, while customized wooden furniture can materialize the hotel's cultural concept through the integration of materials, craftsmanship and design.
The customized wooden furniture solutions launched by Jindong Home Furnishing cover all scenarios such as hotel lobbies, guest rooms, restaurants, and leisure areas. The core products include solid wood reception desks, customized
Wardrobes, themed bedside tables,
Dining Table and chair combinations, and landscape wooden ornaments. Compared with ordinary furniture products, the core advantages of this solution are reflected in the three dimensions of "material selection, design empowerment, and process guarantee", ensuring from the source that the product can not only match the quality requirements of high-end hotels, but also convey unique aesthetic value.
In terms of material selection, Jindong Home Furnishing adheres to the principle of "natural, environmentally friendly, and traceable". All wood is made of high-quality hardwood certified by FSC (Forest Stewardship Council), including North American black walnut, European white oak, African teak, etc. These woods not only have fine texture and hard texture, but also have excellent resistance to wear and deformation, making them fully suitable for use in densely populated hotels. Take African teak as an example. Its natural silica content can resist the erosion of humid environments, making it particularly suitable for seaside resorts in tropical areas. The dark brown tone and natural texture of North American black walnut have become the first choice for European boutique hotels to create a retro luxury style. In order to allow customers to intuitively feel the differences in materials, Jindong Home Furnishing has also established a "material sample library" that can deliver physical samples of different woods to customers through global express delivery to help them make the choice that best suits the space style.
Design enablement is a core competency of the programme. Jindong Home Furnishing has established a research and development team composed of 15 international designers, including many senior designers who have served well-known hotel groups such as Intercontinental and Banyan Tree. The team will provide "one-on-one" customized design services based on the hotel's regional culture, brand positioning and spatial layout. For example, for tropical resorts in Southeast Asia, designers will incorporate regional elements such as rattan weaving and wood carvings to echo the solid wood furniture with the local natural landscape; while for boutique hotels transformed from European castles, retro carving techniques and dark wood will be used to restore the classical and elegant aristocratic temperament.
A boutique winery hotel in Tuscany, Italy, is a typical example of this design concept. The hotel wanted furniture to reflect the pastoral style of Tuscany while also integrating into the winery’s wine culture. The design team of Jindong Home Furnishing used local olive wood as raw material to carve grapevine patterns on the armrests of the dining tables and chairs. The tabletop used natural wood grain to splice the outline of the wine bottle. At the same time, the winery's logo was integrated into the furniture legs using an intaglio process. After this set of customized furniture was implemented, it not only became the hotel's "Internet celebrity check-in point", but was also named the "Best Customized Furniture Case of 2025" by "European Hotel Design" magazine. The person in charge of the hotel said in the interview: "The furniture of Jindong Home is not a simple furnishing, but a carrier that can tell the story of our winery. Many guests choose to stay again because of these furniture."
Workmanship guarantee is the cornerstone for Jindong Home Furnishing to win the trust of customers around the world. The company has a modern production base covering an area of 20,000 square meters, equipped with CNC precision processing equipment and fully automatic spraying production lines imported from Germany, which perfectly integrates traditional manual craftsmanship with modern technology. In the wood treatment process, "three drying" technology is used to control the moisture content of the wood at 8%-12%, ensuring that the furniture will not crack or deform in different climate environments; in the coating process, EU E0-level environmentally friendly paint is selected, and after repeated spraying and polishing of "four bases and three sides", it not only ensures the smooth texture of the furniture surface, but also achieves "zero formaldehyde release", which fully complies with the environmental protection standards of European and American hotels. Before each piece of furniture leaves the factory, it must pass 16 rigorous inspections such as load-bearing tests, wear-resistant tests, and environmental protection tests to ensure that the products delivered to customers are perfect.
In addition to the product itself, Jindong Home Furnishing's complete full-chain service system is the key to its success in the international market. In response to the characteristics of high-end hotels with "tight construction schedules and complex demands", the company has established a "72-hour rapid response mechanism": after customers raise their needs, preliminary plan communication will be completed within 24 hours, design sketches will be issued within 48 hours, and accurate quotations will be provided within 72 hours. During the production process, customers can check the production progress in real time through the exclusive service port and make adjustments at any time; after the product is completed, a "door-to-door" global distribution service is provided, and a professional installation team is equipped to come to the door for assembly and debugging to ensure that the furniture perfectly fits the space. At the same time, Jindong Home Furnishing also promises 2-year free warranty service and has set up after-sales service centers in 18 major cities around the world, which can respond to maintenance needs within 48 hours.
A seaside resort in Phuket, Thailand, faced an emergency: the scheduled furniture supplier was suddenly postponed and the hotel's opening date was approaching. After contacting Jindong Home Furnishing, the company immediately launched an emergency plan, compressed the design and production cycle to 60% of the normal time, arranged exclusive logistics channels for expedited transportation, and finally completed the installation and commissioning of all furniture three days before the opening. The general manager of the resort said with emotion: "The service of Jindong Home Furnishing is not only efficient, but also makes us feel professional and reliable. This is the core reason why we choose long-term cooperation."
Currently, Jindong Home Furnishing's customized wooden furniture has served more than 300 high-end resorts and boutique hotels in more than 50 countries and regions around the world, including the JV Island Resort in the Maldives, the Ritz Boutique Hotel in Paris, France, and the Machiya-style hotel in Kyoto, Japan. With its high-quality products and services, the company has won the title of "Top 10 Global Hotel Furniture Suppliers" for three consecutive years and has become a strategic partner of many international hotel groups.
Facing the future, Jindong Home Furnishing plans to further deepen the product concept of "culture + environmental protection" and launch a new product series with "sustainable design" as the core, using recycled wood and environmentally friendly paint to create furniture products with both ecological and aesthetic values. At the same time, we will increase investment in digitalization and build a VR design system so that customers can experience the effect of furniture in the space in advance through virtual reality technology, further enhancing the experience of customized services.
If your high-end resort or boutique hotel is seeking exclusive customized wooden furniture solutions, welcome to contact Jindong Home Furnishing through the following methods: send an email to jindongwood@vip.163.com to obtain a detailed product manual, or communicate in real time with a foreign trade consultant via WhatsApp (+86-13543749808). Visit the official website https://www.jindongfurniture.com/ to view more case displays and product details. Jindong Furniture looks forward to working with you to create a touching hotel space with the warmth of natural wood.
Dongguan Jindong Home Plastic Accessories Co., Ltd.
